One-time butcher Leonard Greene, has put his skills to the test, as he has now begun to make doggy treats. The 39 year old dog lover, grew up on a farm in Mullingar, but after losing a job in the construction industry, decided to work his knowledge of the meat industry into this new business.
Image via Pure Meat Snax
The meaty dog treats, which are made from 100% Irish beef, can be found in veterinary clinics throughout the country. The snacks, known as ‘MeatSnax’ were created after extensive laboratory tests in Greene’s Department of Agriculture-licensed factory in Multyfarnham.
But where did Greene get the inspiration for his business? After sampling the treats on his own labradors, Sam, Cyndi and Ziggy, he said: “I grew up on a farm, surrounded by pets and animals, so I’ve always been very interested in animal health. I saw that there was a gap in the market for an Irish made pet treat which would have more nutritional benefits than other treats on sale. Having worked in the meat industry for a decade, I spent the next ten years working in the engineering world, as a welder and fabricator. Then, when I lost my job during the collapse of the construction industry, I saw my chance to put all my skills together, and to turn my passion for canine health into a new business venture”.
Greene’s treats will soon be sold in D.I.Y chains and pet food shops, but the big news from this home-grown manufacturer is that he has recently begun exporting the treats to Finland, and has his sights set on breaking into the Swedish and Norwegian Market. And with a huge proportion of EU households owning a dog, Greene has potentially backed a winner!
Find out more at www.puremeatsnax.ie
